Tuesday, November 2, 2010

One simple click can help a child in need get insulin.

Last year I was proud to participate in the Big Blue Test, in which over 2,000 people with diabetes joined together to test our blood, exercise for 14 minutes, and test our blood again.  We showed just how much impact even a small amount of exercise can have on our blood sugars.

But for many people with diabetes, exercise alone is not enough.  Many of us need insulin to live.  I’m excited to aid in promoting a viral campaign to help bring insulin to children in need.  Here are the details, quoted from the press release I received:
For 2010, the Big Blue Test is even bigger! Together with Roche Diabetes Care, makers of ACCU-CHEK® diabetes products and services, DHF is aiming for a minimum of 100,000 views of its Big Blue Test promotional video. To help the foundation reach this goal, Roche has underwritten the production of the video and will make a donation for every view the video receives up to $75,000. DHF will use the donation to help Insulin For Life and the Life for a Child program, run by the International Diabetes Federation. These two global, humanitarian organizations provide diabetes medication and supplies to children in the world’s poorest countries.
“Every time someone watches this video, it will make a real contribution to someone actually staying alive,” said Ron Raab, President of Insulin For Life. He added: “These donations go a long, long way. In places we assist, like Ecuador, less than 50 dollars keeps a person needing insulin alive for an entire year as it covers the transport cost for us to send the donated insulin.”

Visit BigBlueTest.org to watch the video (starting Nov.1) and participate in the event (Nov. 14).  The video is available for embedding at: http://www.youtube.com/watch?v=nkLHgK94Z0E 
Helping is easy.  Simply click to watch the Big Blue Test video.

And now help spread the word by promoting this video using what ever tools you have: through twitter, Face Book, emails to your friends and family, posts to your blog, anything you can think of to help spread the word.  For more information, you can read the entire press release here.

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